Friday, May 29, 2020

Email Signature Make It Count!

Email Signature Make It Count! I am a HUGE fan of crafting an email signature that helps communicate your brand (or value prop, or whatever).  Help people understand who you are and what you do and how they can help you by crafting a sharp email signature! I recently mentioned this on a webinar and I had an attendee (Kim) email me asking for my advice on her signature and I gave it to her! I told her to take it with a grain of salt because I am responding based on my initial reaction, but I know I come across as cranky and my way or the highway.  Really, YOU know your situation best, so perhaps something I recommend might not be what you should do.  Kim was very kind, though, and said I could blog my response to her.  Heres her old email signature: What do you think?  Do you like it?  Here was my critique (my comments in yellow): Kim Bilawchuk, MBA, MEd your creds do nothing for me not sure if it adds value for others unless you have a scrutinizing clientele of business people who want to know you are business savvy but Id rather read about your wisdom and see your advice on your blog than see the MBA (I also have an MBA but I dont put it anywhere, I dont think my audience cares might be diff for you) Career Coach, MBTI Certified Practitioner (what is MBTI?? I think this just confuses people and distracts them from your value prop it is noise, imo) kim@ www.kimbilawchuk.com Cell: 781.696.0926 Feeling stuck? Not sure whats next? Contact me today for a free career coaching consultation. shouldnt the punctuation be INSIDE the quotes?? Otherwise, I like the invitation makes it clear what you do Exploration of career goals career assessment resume writing interview preparation networking negotiation skills very nice list to again, clarify what you do. One thing I didnt mention is that she signs off with her name (Kim) right above her email signature (with the first word being Kim) Anyway, thanks to Kim for letting me blog the critique now, how is YOUR email signature? Email Signature Make It Count! I am a HUGE fan of crafting an email signature that helps communicate your brand (or value prop, or whatever).  Help people understand who you are and what you do and how they can help you by crafting a sharp email signature! I recently mentioned this on a webinar and I had an attendee (Kim) email me asking for my advice on her signature and I gave it to her! I told her to take it with a grain of salt because I am responding based on my initial reaction, but I know I come across as cranky and my way or the highway.  Really, YOU know your situation best, so perhaps something I recommend might not be what you should do.  Kim was very kind, though, and said I could blog my response to her.  Heres her old email signature: What do you think?  Do you like it?  Here was my critique (my comments in yellow): Kim Bilawchuk, MBA, MEd your creds do nothing for me not sure if it adds value for others unless you have a scrutinizing clientele of business people who want to know you are business savvy but Id rather read about your wisdom and see your advice on your blog than see the MBA (I also have an MBA but I dont put it anywhere, I dont think my audience cares might be diff for you) Career Coach, MBTI Certified Practitioner (what is MBTI?? I think this just confuses people and distracts them from your value prop it is noise, imo) kim@ www.kimbilawchuk.com Cell: 781.696.0926 Feeling stuck? Not sure whats next? Contact me today for a free career coaching consultation. shouldnt the punctuation be INSIDE the quotes?? Otherwise, I like the invitation makes it clear what you do Exploration of career goals career assessment resume writing interview preparation networking negotiation skills very nice list to again, clarify what you do. One thing I didnt mention is that she signs off with her name (Kim) right above her email signature (with the first word being Kim) Anyway, thanks to Kim for letting me blog the critique now, how is YOUR email signature? Email Signature Make It Count! I am a HUGE fan of crafting an email signature that helps communicate your brand (or value prop, or whatever).  Help people understand who you are and what you do and how they can help you by crafting a sharp email signature! I recently mentioned this on a webinar and I had an attendee (Kim) email me asking for my advice on her signature and I gave it to her! I told her to take it with a grain of salt because I am responding based on my initial reaction, but I know I come across as cranky and my way or the highway.  Really, YOU know your situation best, so perhaps something I recommend might not be what you should do.  Kim was very kind, though, and said I could blog my response to her.  Heres her old email signature: What do you think?  Do you like it?  Here was my critique (my comments in yellow): Kim Bilawchuk, MBA, MEd your creds do nothing for me not sure if it adds value for others unless you have a scrutinizing clientele of business people who want to know you are business savvy but Id rather read about your wisdom and see your advice on your blog than see the MBA (I also have an MBA but I dont put it anywhere, I dont think my audience cares might be diff for you) Career Coach, MBTI Certified Practitioner (what is MBTI?? I think this just confuses people and distracts them from your value prop it is noise, imo) kim@ www.kimbilawchuk.com Cell: 781.696.0926 Feeling stuck? Not sure whats next? Contact me today for a free career coaching consultation. shouldnt the punctuation be INSIDE the quotes?? Otherwise, I like the invitation makes it clear what you do Exploration of career goals career assessment resume writing interview preparation networking negotiation skills very nice list to again, clarify what you do. One thing I didnt mention is that she signs off with her name (Kim) right above her email signature (with the first word being Kim) Anyway, thanks to Kim for letting me blog the critique now, how is YOUR email signature?

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